Visitors to a website tend to like uncluttered simplicity in the layout, and from a designer’s point of view this helps walk the visitor through the information they need, leading to an action being taken such as making a booking or a purchase. Achieving this means utilising negative space around elements that make up a web page. If elements such as paragraphs and photographs only take up something in the region of about 50% of the screen on a desktop version of a website, it helps the visitor focus on the information presented to them without any distractions (the constraints of a mobile phone screen practically forces the designer to do this in a mobile version of a website).
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The Secrets of Design – Colour
The colours you see in logos, branding and signage are not chosen at random or by chance. There is a very good reason why specific colours are used to emphasise brand identity or to make us react in a certain way. Colours can affect our mood and even the way food tastes. Here are a few examples of the effect colour can have on us, and what type of business, or industry, is likely to use some of these colours.
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