Designing the Layout of a Web Page

Visitors to a website tend to like uncluttered simplicity in the layout, and from a designer’s point of view this helps walk the visitor through the information they need, leading to an action being taken such as making a booking or a purchase. Achieving this means utilising negative space around elements that make up a web page. If elements such as paragraphs and photographs only take up something in the region of about 50% of the screen on a desktop version of a website, it helps the visitor focus on the information presented to them without any distractions (the constraints of a mobile phone screen practically forces the designer to do this in a mobile version of a website).

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