The colours you see in logos, branding and signage are not chosen at random or by chance. There is a very good reason why specific colours are used to emphasise brand identity or to make us react in a certain way. Colours can affect our mood and even the way food tastes. Here are a few examples of the effect colour can have on us, and what type of business, or industry, is likely to use some of these colours.
Continue reading “The Secrets of Design – Colour”
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