Have you ever wondered how designers decide where to place things, and just what proportions to use? It can be done by instinct, and it is something most designers begin to see intuitively over the years, however, there is a handy shortcut that can give a blueprint to start off with, and also a great way of checking if a design is on the right path.
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The Secrets of Design – Colour
The colours you see in logos, branding and signage are not chosen at random or by chance. There is a very good reason why specific colours are used to emphasise brand identity or to make us react in a certain way. Colours can affect our mood and even the way food tastes. Here are a few examples of the effect colour can have on us, and what type of business, or industry, is likely to use some of these colours.
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